So Google, a group of publishers and others have launched Accelerated Mobile Pages (AMP)
AMP promotes the goal of a faster mobile web which is something I think we’d all like to see.
If you visit g.co/ampdemo on a mobile, and search for ‘Obama’ there’s no doubt the stories in the carousel come up fast, and moving between them is slick too. The demo isn’t available in all regions yet so Addy Osmani posted a demo to YouTube.
Similar to Google’s Instant Pages, AMP relies on pre-rendering and caching to make the pages load instantly.